Torture for the cosmetic industry
Death for the cosmetic industry

Victim of the cosmetic industry
NOAH is a German organization devoted to the prevention of animal testing. These ads are from February ‘09 but I came across them yesterday…and they’re so gruesome and shocking it’s made me think twice about what happens to my perfume before it’s sold to me. I’m sure many of us see advertising like this in magazines or on billboards, with beautiful photography and fancy French wording, but the repulsive testing isn’t attractive at all. I think when my YSL perfume runs out I’ll be looking into an animal friendly alternative…
If you'd like to help animal welfare in New Zealand, check out SAFE’s website for ideas and take a browse through their store.